ConSULLting by Matt Sullivan

All-In-One Marketing

by Matt Sullivan

I help individuals and companies make the most of talent. I am a straight shooter, a handshake kind of guy, who is focused on best results. I also believe that people are more capable and valuable than they often give/get credit for. My method marries the sublime with the systematic - allowing for creativity and change with a strong focus on foundation and implementation.

Ideas

Did The Light Bulb Go Off?

Bring Your Idea To Life

7842

Twitter Followers

71

Clients

410000

YouTube Views

8

Boston Championships

All-In-One Marketing Services

Start-Up Package

Do you have a NEW idea? Are you a NEW business starting from scratch? I can build your business from the ground up and make you look better than your competition. Everything from the first logo to running advanced marketing campaigns.

Social Media

Whether you're just looking to grow your audience with more Likes or Followers, or need assistance posting and monitoring your different social channels, I can create a successful social media strategy for your brand.

Search Engine Optimization

Want to be positioned in the top search results on Google, Yahoo, and Bing? I know the best strategies and tactics to get found by your customers and boost your SEO organically.

Web Design

Whether you don't have a website yet or just want to update your existing website, I can build a custom design that fits your business and promotes your product(s) and/or service(s) better than your competition.

Mobile Marketing

Target new customers through their mobile devices. The smartphone industry is only on the rise, so your business should be there too! Get started reaching your mobile customers.

Merchant Accounts

Don't use PayPal... Start accepting credit cards at a much lower rate whether your swiping cards in your store, taking payments over the phone, or running an eCommerce website

Video Creation

There's no better content than video content! If you want to create an online commercial for your YouTube channel, website, or both, I can write a script, film and edit the perfect video.

Email Marketing

Keep your customers coming back for more while reaching a much larger audience with the click of a button! Reach the inbox of your new potential prospects through email.

Logo Design

Looking for the perfect logo for your business? By simply sharing what logos you like now and what color scheme you'd be interested in, I can create an eye-catching logo for your company.

Analytics

One of the biggest aspects of marketing is measuring the results of any campaign. Start reviewing your analytics and learn what is working and what isn't to focus on better results.

Quick Marketing Tips by Sully

Whether you want to invest in ConSULLting Services or not, here are some FREE marketing tips that can help any business achieve better success online.

Social Media

First of all, don’t bite off more than you can chew.  That might be the biggest problem I see with small to medium size businesses.  Just because there are hundreds of social networking platforms doesn’t mean you have to be on all of them.  Focus on one to start.  It’s good to claim the URLs if you plan on using the networks in the future, but if you make a couple posts one week and then forget about it, it could have a very negative effect for your business.  You wouldn’t want a customer thinking that you give up on projects, right?

If you are having trouble choosing which social media networks make the most sense for your business, that’s why I’m here.  I would say Facebook is essential for all businesses, but after that it all depends on what you’re selling.  Also there’s a huge difference for business that are B2B vs. B2C.  Although they’re different strategies, social media IS an effective means of marketing for both types of companies.

So create a Facebook Page (if you don’t already have one and go to https://www.facebook.com/username and claim your URL!

YouTube

Everyone loves YouTube, but are you using it to your advantage?  After Google, YouTube is the 2nd Most Popular Search Engine in the world.  People (Your Prospects) want to see visuals.  It could be anything either it’s short educational videos, tutorials, reviews, testimonials, or even just silly videos around the office to humanize your brand.  Sometimes the “sillier” the video, the better.

With YouTube being the 2nd largest Search Engine, it can improve your SEO by having video content on your own company channel.  When people think video content, typically they immediately assume it’s going to be a pain in the ass.  That’s really not the case anymore with HD quality on smartphones and WiFi connection.  Yes, if you want to edit the footage there will be an extra step, but if you simple want to thank a customer or introduce a new member of your team, a quick 30 second clip will do that!

Whether you do it or someone on your staff, there should be a serious effort towards creating new video content and getting it on YouTube.  Every business can benefit from it, so start uploading today!

Hashtags

#Annoying – Yes… They can be annoying coming from a 13 year old girl, BUT they can be extremely useful for businesses.  Whether at an event, running a contest, or simply tracking people using your business name, hashtags are used by almost everyone on social networks and you can profit from them.

There are many ways to use them to your advantage, but let’s use contests as they’re some of the most popular for businesses.  As a business owner if you wanted to promote your brand online, you could run a contest.  In order to participate in the content people have to take an Instagram photo/video of something pertaining to your business or what your business does and share it on Twitter using #YourCompanyName.  Now you have someone entering your contest sharing your brand with their entire network on Instagram and Twitter AND using your hashtag.

From that point, viral marketing can take over.  If you the person entering the contest has 500 Followers on Instagram and 1,000 on Twitter, those people viewing YOUR BRAND might also want to enter… You see where we’re going with this.

Now back to the Hashtag… You can track ALL of these submissions through the specific hashtag.  Whether it’s on Instagram or Twitter, simply search for it and view everything talking about #YourCompanyName.

You can also you hashtag tools like http://www.twilert.com/ – They used to be free but now charge $9/mo to use their services.  Twilert.com allows companies to receive email notification summaries of everyone who has used any specific hashtag that you are interested in.

There are many other advantages… Using it like Jimmy Fallon and Justin Timberlake isn’t advised:

SEO

Monitor Where You Stand:   You won’t know if your SEO efforts are working unless you monitor your search standings. MarketingVox suggests that you keep an eye on your page rank with tools like Alexa and the Google toolbar.It’s also important to check your referrer log regularly to track where your visitors are coming from and the search terms they’re using to find your site, according to PC World.

Keywords, keywords, keywords:  You should be conscious of placing appropriate keywords throughout every aspect of your site: your titles, content, URLs, and image names. Think about your keywords as search terms — how would someone looking for information on this topic search for it?The title tag and page header are the two most important spots to put keywords, PC World notes.BEWARE: Putting ridiculous amounts of keywords on your site will get you labeled as a spammer, and search engine spiders are programmed to ignore sites guilty of “keyword-stuffing.” Be strategic in your keyword use.

Link back to yourself:  There is probably no more basic strategy for SEO than the integration of internal links into your site — it is an easy way to boost traffic to individual pages, SEO Consult says.You should make it standard to link back to your archives frequently when creating new content. MarketingVox advises that you also make the anchor text search-engine-friendly: “The more relevant words point to a page, the more likely that page is to appear in search results when users run a query with those terms.”As with all other SEO approaches, be sure your links are appropriate, and be careful not to cross the line into excessive linking — you don’t want your visitors to get annoyed.

Create a Sitemap:    Adding a site map — a page listing and linking to all the other major pages on your site — makes it easier for spiders to search your site.”The fewer clicks necessary to get to a page on your website, the better,” advises MarketingVox.

Search-Friendly URLs:  Make your URLs more search-engine-friendly by naming them with clear keywords.SEO Consult explains: “For instance, it’s easy to understand what ‘www.puppyfun.co.uk/puppyhealth/vitamins’ would contain. It’s less easy to understand if the in-house classification system of the business is used, for example ‘www.puppyfun.co.uk/11789/s201.htm’. A dynamic URL is similarly off-putting, even if it contains recognisable words: ‘www.puppyfun.co.uk/search/?s=”health”’.

Avoid Flash:  Flash might look pretty, but it does nothing for your SEO. According to the Search Engine Journal, “Frames, Flash and AJAX all share a common problem – you can’t link to a single page… Don’t use Frames at all and use Flash and AJAX sparingly for best SEO results.””If you absolutely MUST have your main page as a splash page that is all Flash or one big image, place text and navigation links below the fold,” the post continues.

Image Descriptions:  Spiders can only search text, not text in your images — which is why you need to make the words associated with your images as descriptive as possible.Start with your image names: adding an “ALT” tag allows you to include a keyword-rich description for every image on your site. Perfect Optimization explains an easy way to do this.The visible text around your images is valuable for SEO: MarketPosition suggests adding captions to all your pictures and being descriptive with the text in immediate physical proximity to your images.

CONTENT:  Your content needs to be fresh — updating regularly and often is crucial for increasing traffic.”The best sites for users, and consequently for search engines, are full of oft-updated, useful information about a given service, product, topic or discipline,” MarketingVox explains.One way to ensure that your site gets new content on a frequent basis is to integrate a blog. “Get the owner or CEO blogging. It’s priceless!” the Search Engine Journal suggests. An executive blog is an excellent way to reach out to your clients, create more opportunities for internal and external linking, while giving your site a more personal voice.

Social Media Distribution:  A CEO blog is just one element of social media distribution, an important SEO strategy according to SEO Consult. You should be distributing links to fresh content on your site across appropriate social networking platforms.Whether displayed on your company’s account, or recommended, re-tweeted, and re-distributed by someone else, this strategy exponentially muliplies the number of places where visitors will view your links.

Link To Others:  An easy way to direct more traffic to your site is by developing relationships with other sites.PC World suggests that you personally ask the webmasters of well-respected sites if they’ll include a link to your site on theirs. Be sure to return the favor — then everyone wins!Make certain that your partner has a good web-reputation, of course. MarketingVox warns against getting tied to a “link farm” whose bad SEO habits could bring you down.

Choose a chapter

  • Social Media

    - First of all, don’t bite […]
  • YouTube

    - Everyone loves YouTube, but are […]
  • Hashtags

    - #Annoying – Yes… They can […]
  • SEO

    - Monitor Where You Stand:   You […]

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Testimonials

Check out some of ConSULLting’s client testimonials and reviews.

Mark D'Ambrosio - Director @ Flagship Merchant Services

Mark D'Ambrosio - Director @ Flagship Merchant Services

"When you're looking for the total package, you'd be hard pressed to find a more well rounded person than Matthew Sullivan. ...he is hard working and determined, with a track record of being great at everything he's ever done, with the resolve and determination to accept nothing less with all of his future endeavors. One of the best all around people that I've come across in close to a decade in my position."

Tammy Luksich - Brand Manager @ Weldon Long Organization

Tammy Luksich - Brand Manager @ Weldon Long Organization

"Matthew is top-notch. From his experience at Grow Socially to becoming Owner of Platinum Acceptance, he brings enthusiasm and vision to each project. His entrepreneurial skills backed with social media marketing expertise make him the perfect candidate for any job. I recommend Matthew without reservation."

Steve Mortiboy - Sales Manger @ Semper Fi Web Design

Steve Mortiboy - Sales Manger @ Semper Fi Web Design

"We have worked with ConSULLting on a couple of projects and found him to be an excellent partner who delvers quality services. His understanding and communication of his client's needs make the process of engaging with him smooth and efficient. We will definitely work with him again."

About Sully

AboutSully

Biography

Born North of Boston, MA, Matt Sullivan attended St. John’s Prep HS and studied Economics and Computer Science at Trinity College in Hartford, CT.  Founding several small businesses and start-ups, Sully understands the process of taking an idea and bringing it to life with his advanced entrepreneurial mindset.

Private Life

Sully is engaged and lives with his fiancé and puggle in Wakefield, MA.  Coming from an athletic background, Sully plays summer baseball and hockey in his free time on the North Shore.  He also enjoys playing guitar, fishing, and watching Boston sports teams dominate.

Motivation

One of the greatest feelings in the world is bringing an idea to life.  From the second that light bulb goes off until you launch the products, services, or concept, it’s amazing seeing an entrepreneur’s drive to achieve his or her goals.  Sully is motivated to help people succeed, while supporting his family.